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It’s enriched with provitamin B5 and ceramide NP to support the skin’s moisture barrier.
March 25, 2026
By: Lianna Albrizio
Aquaphor Baby is growing into the lotion category.
The Beiersdorf-owned brand’s debut launch, Aquaphor Baby Sensitive Lotion, is specifically formulated to gently care for baby’s delicate and sensitive skin.
Developed as part of the brand’s commitment to providing clinically proven skincare solutions, the fast-absorbing formula immediately soothes and locks in moisture without leaving a greasy residue.
It’s enriched with Provitamin B5 and Ceramide NP to support the skin’s moisture barrier; glycerin for nourishing moisture; and hyaluronic acid to hydrate.
The hypoallergenic formula is free from fragrance, parabens, dyes and is accepted by the National Eczema Association.
Beyond product innovation, Aquaphor Baby explored how daily routines play an essential role in driving connection between parent and child. New survey insights from the brand highlight the importance of everyday moments of touch — not just during the newborn stage, but as babies grow — reinforcing how routines like moisturizing can transform into meaningful rituals.
Aquaphor Baby Sensitive Lotion retails for $4.99-$8.99 online at Amazon and Target.
For more on Aquaphor, go here.
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